October 27-29, 2020: Train-the-Trainer Institute (2020) – Dallas


This program focuses on empowering teachers, instructional coaches and deans, coordinators and other district staff with the cognitive and implementation process of the “official” JSWP methodology. Qualified participants will be trained to deliver proven, meaningful, accurate, and scaffolded writing skills and concepts to their campus’ or district’s faculty.

Peruse the tabs below to learn more about this comprehensive program.


Argumentation (October 27-29, 2020) – Deadline to Register: 10/19/20


District Lead Teacher: $2,500 per module or CLICK HERE to register for all four for a discounted rate of $7,500

Additional Trainers: $995 per module, CLICK HERE to register an additional trainer if the primary lead teacher has been registered.

To Register:

  • For a single participant
    • Add his/her name and email; and
    • Click “Add to Cart” button.
  • For multiple participants
    • To add an additional participant at a discounted rate, CLICK HERE after the primary participant has been added. (This discounted rate is ONLY for ADDITIONAL participants)

Register Now!


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Louis Educational Concepts, LLC, owner of the Jane Schaffer Writing Program® (JSWP) will conduct four three-day institutes in each of the four modes of discourse over the course of the 2018-2019 school year. This professional development is designed as a training of trainers in order to prepare a staff member or members from a selected school or district to become the certified OnSite Trainers for that selected school or district. Dr. Deborah E. Louis will conduct these institutes. A designated OnSite Trainer may attend one or all of the institutes, but the price remains the same as we prefer to have OnSite Trainers with a comprehensive knowledge and understanding of the modes and their different ratios regarding the logic and organization of different forms of writing. This program focuses on empowering district coaches, deans, and teachers with the cognitive and implementation process of the “official” JSWP methodology. Qualified participants will be trained to deliver proven, meaningful, accurate, and scaffolded writing skills and concepts to their district’s or campus’ faculty.

Educators may enter the program at any time during the year. We will provide the three-day workshops until we have completed two rounds of the four modes of discourse. We start our second year with Response to Literature.


February 4-6, 2020 – Personal and Fictional Narrative 

June 23-25, 2020 –  Analytical Response to Literature

September 1-3, 2020 – Expository/Informational Writing Across-the-Curriculum

October 27-29, 2020 – Argumentation

*Each professional development session focuses on academic writing skills for vocational and college-bound students. Also included are strategies, techniques, and materials for state and national tests, depending on participants’ needs (e.g., STAAR for Texas; LEAP for Louisiana, AP, ACT)

**Participants may enter a series at any point during the school year.


12-Day Series: Attend any or all of the following upcoming institutes. Our goal is to empower you with the knowledge of the Jane Schaffer Writing Program in all four modes of discourse.


  1. Personal and Fictional Narrative  (February 4-6, 2020) – Deadline to Register: January 27, 2020
  2. Analytical Response to Literature (June 23-25, 2020) – Deadline to Register: June 8, 2020
  3. Expository/Informational Writing Across-the-Curriculum (September 1-3, 2020) – Deadline to Register: August 28, 2020
  4. Argumentation (October 27-29, 2020) – Deadline to Register: October 19, 2020

Price for the First Trainer: $7,500 for all four modules or $2,500 per module

  • $7,500 for the first trainer.
    1. Includes four institutes (3 days each). 12 days (72 hours = $104/hour) of training, divided over summer, fall, winter, and spring, for initial OnSite Trainer (including all materials and PowerPoint presentations).
    2. May accommodate one campus or multiple campuses up to 2,500 students served.
  • Add $1,000 per campus after initial 2,500 student population amount met.
  • Add $995 per additional trainer per module ($3,980 for all four modules) if you would like more than one trainer for your department or coaching staff.
  • Fax your P.O. to 214.943.9447.

Grade Levels: K-12

Certified JSWP Writing Campus or District: Once a district or campus has one or more OnSite Trainers, it becomes eligible to be named as a “Certified Jane Schaffer Writing Campus or District.” Select “Official Certification Package” tab.

Workshop Location: Jane Schaffer World Headquarters, 400 South Zang Boulevard, Suite 1425, Dallas, Texas 75208

Parking: Free parking is available on the south side of the building on Centre Street. Do not park in the lot behind Oak Cliff Towers. Parking is reserved for bank customers only, and towing will be enforced.

Workshop Duration: Each mode of discourse consists of a three-day training

Workshop Times:

Doors Open: 8:30 A.M.

Start Time: 9:00 A.M.

Lunch Time: 11:30 A.M. – 12:45 P.M.

End Time: 4:00 P.M.

Continuing Education Units (CEU): 18 hours for each mode of discourse attended. Up to 72 hours (Official CPE Provider for the State of Texas #902-581)

Reminder: Be sure to layer your clothing to ensure comfort.

What to Bring: We provide all materials; but, you might like to bring your laptop, highlighters, post-it notes, and a notepad.

Campus or District Payment Information:

Individuals: Credit Cards Accepted. No Personal Checks.

District, Campus, Organization: Credit Cards, Company Checks, and Purchase Orders Accepted.

Contact info@louisconcepts.com to obtain vendor information from our company.

Purchase Orders must be received by registration deadline to reserve seats.

Please make Purchase Orders and checks payable to Louis Educational Concepts, LLC

Questions? 214.946.3385

Email: info@janeschaffer.wpengine.com

OnSite Trainer Information

Participants in the OnSite Trainer’s Institutes must provide proof of the following qualifications:

  •  Valid State Teacher’s License
  •  Bachelor’s degree or above from an accredited college or university
  •  Three (3) years or more classroom experience
  •  Currently employed by a public, private, or charter school or school district

Fax or scan/email your information to 214.943.9447 or info@janeschaffer.wpengine.com, respectively. Please include a cover sheet with your name, school, and JSWP order number.

OnSite Trainer Biennial Renewal (occurring every two years)

  • $500
  • Half-day training per year per module (webinar or face-to-face)
  • OnSite Trainer Certification
    • The OnSite Trainer may only provide instruction on the site that pays the site license. If a district pays the site license, the OnSite Trainer may train on any and all campuses. If a campus pays the site license, the OnSite Trainer may only train on that campus. An OnSite Trainer may become a JSWP national trainer. Talk to Dr. Louis if you are interested.
  • OnSite Trainers’ Responsibilities
    • Train teachers of site licensed entity in the mode of discourse in which they are certified;
    • Guide and facilitate teachers in a continuous cycle of learning;
    • Act as a liaison between the school administrator and JSWP;
    • Submit questions and concerns to Dr. Louis as they arise;
    • Provide teachers with updates on new JSWP products;
    • Order training materials through Louis Educational Concepts, LLC;
      • Teacher’s Instructional Guides
      • Pens (optional)
      • Sign-in Sheets
      • Certificates of Completion
    • Provide LEC with sign-in sheets in order to retrieve official certificates of completion
  • OnSite Trainers MAY NOT
    • Publish or digitally post material under Jane Schaffer Writing Program® trademark – copyright violation;
    • Copy materials for teachers (Districts or campuses must purchase materials from JSWP; copying is prohibited.);
    • Train teachers from other schools or campuses as an independent contractor – copyright violation;
    • Appraise or discipline campus teachers in a formal or informal manner (district or campus role; not JSWP role);
    • Negotiate pricing for workshops between campus/district and Louis Educational Concepts, LLC and JSWP; or
    • Train, supervise, monitor, or advise other OnSite trainers.

Additional Benefits

  • Unparalleled Professional Development
    • Official JSWP “OnSite Trainer” certification in four modes of discourse
    • Administrator’s 90-minute “Orientation” webinar with Dr. Louis
    • Live “OnSite Trainer” monthly Q&A webinars with Dr. Louis
  • Extensive Tools and Resources
    • Trainer’s guide, masters packet
    • Official JSWP PowerPoint® slide presentations
    • FAQ
    • Organizational materials (sign-in sheets, order forms, participant certificates)
    • Pacing plans
    • Product updates
  • Cutting-Edge Research and Insight
    • Industry trends
    • Resources
    • Best practices through newsletters, webcasts, blogs, and much more
  • Networking Opportunities and Forums
    • Ideas
    • Knowledge sharing
    • Best practices

"Official Certification Package"

Once you have an OnSite Trainer, you qualify to become an “Official” Jane Schaffer® Writing School or District”:

  • A certified school or district with an “official” OnSite Trainer and his/her school/district enjoys the following benefits
    • 90-day Subscription for Each Mode of Discourse: Individual Teachers and/or PLC access to 30-hours of Recorded Webinars for Argumentation, Expository, Narrative, and Response to Literature Modes (This is a retail value of $720.00 per teacher or $10,000 per campus up to 50 teachers per campus, and it is included in a licensed, certified school or district.)
    • Teacher Guides Discount ($49.95 per guide – regularly priced at $59.95 per guide)
    • 90-minute Live “Administrators’ Orientation Webinar”
    • Access to Monthly Q&A webinars with Dr. Deborah Louis
    • Certificates of Completion after every training
    • Jane Schaffer Logo to post on your school or district website
    • 10% discount on all promotional products (not associated with $59.95 guides)
  • “Official Jane Schaffer Writing School or District” annual fee based on student enrollment of your school or district (K-12)
    • 1 – 499 students enrolled: $1,500 per year
    • 500 – 1,499 students enrolled: $3,000 per year
    • 1,500 – 2,999 students enrolled:$5,000 per year
    • 3,000 – 9,999 students enrolled: $7,000 per year
    • 10,000 – 19,999 students enrolled: $10,000 per year
    • 20,000 – 49,999 students enrolled: $15,000 per year
    • 50,000 – 99,999 students enrolled: $20,000 per year
    • 100,000 – 500,000: $25,000 per year
  • To maintain “Certified” status, the OnSite Trainer/Coordinator school or district provides Louis Educational Concepts with the following annual documentation:
    • Quantitative Data:
      • Enrollment Information
      • Dis-aggregated Data on Same Set of Students
        • Elementary School:
          • 2nd, 3rd, 4th, 5th grade quantitatively dis-aggregated data on same set of students for end-of-course district, state, or national test
          • 2nd grade – qualitatively dis-aggregated data (option) upon entering
        • Middle School:
          • 6th, 7th, 8th grade quantitatively disaggregated data on same set of students for end-of-course district, state, or national test
          • 6th grade – qualitatively dis-aggregated data (option) upon entering
        • High School:
          • 9th, 10th, 11th, and 12th grade quantitatively dis-aggregated data on same set of students for end-of-course district, state, or national test (For seniors, SAT/ACT results, if applicable)
          • 9th grade – qualitatively dis-aggregated data (option) upon entering

Your Trainer

Dr. Deborah E. Louis’ passion for educational excellence began as a classroom teacher in the Dallas-Fort Worth region of Texas. For sixteen years, Deborah taught On-level, Pre-AP®, and Advanced Placement® English Language Arts to secondary students of diverse ethnicities and learning styles in the Dallas-Fort Worth area. She was a 1-day, 2-day, and AP Summer Institute presenter for The College Board between 1994 and 2006. In 2010, Deborah purchased the Jane Schaffer Writing Program®. Deborah’s goal and that of her national team of experts is to provide the highest quality professional learning and mentoring to teachers in the areas of writing, advanced academics, high-stakes testing, and educational technology. Through webinars, workshops, job-embedded training, and teaching materials, Deborah strives to ReVision the educational system, combining traditional and flipped approaches to professional learning for teachers of grades K-12; and differentiating for Special Education, English Language Learners, and Gifted and Talented. Although her mission takes her all over the United States and abroad, Deborah lives in Dallas, Texas USA. She earned her Ph.D. in Mythological Studies with Emphasis in Depth Psychology, writing her dissertation on Approaches to Teaching Archetypal and Mythocultural Literature in a Technological World.

Deborah loves reading, music, dancing, traveling for fun, archetypal psychology, and continuous learning opportunities.

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