The difference between “persuasion” and “argumentation” is that the former convinces someone to act differently; the latter convinces someone to think differently. To convince someone to think differently, a speaker or writer must employ the tools of good argumentation: claims, counterclaims, concession, refutation, and Aristotle’s artistic proofs. This guide begins with obtaining the facts of the issue, looking at both sides, creating a debatable thesis, and providing logic in an organized and rational manner. Toward the end, we have a section on research and rhetoric, as well.